Today, I continued the “Google Analytics for Beginners” course. The most interesting things I learned were the five broad categories of reports that Google Analytics offers.
Reports
The categories of reports offered by Google Analytics include,
- Real-time: includes information on live user behavior.
- Audience: about the users of a website, including information like gender, region, and device.
- Acquisition: cover information on the traffic sources for a website. Types of traffic sources include,
- Organic or unpaid search. This is when someone searches something in Google (or elsewhere) and clicks an option that is not an advertisement.
- Cost-per-Click (CPC) or paid search. This is when someone searches something and clicks on an advertisement.
- Referral, when someone comes from another site.
- Social, when someone comes from a social network
- Other. Google Analytics calls this “a group of low volume traffic sources.”
- Behavior: how people engage on a website.
- Conversion: the completion of specific website goals, such as sign-ups to a newsletter or product purchases.
If you’re interested in Google Analytics, I recommend browsing the Analytics Academy.
The featured image is by Craig Garner on Unsplash.
